Target and Engage with SAP Marketing Cloud Solutions

Digital Marketing Solutions for Personalised Brand Experiences

SAP Martketing Cloud Hybris Example - SAP Digital Boardroom | Buy licences and services from SAP UK Gold Partners Influential Software

SAP Marketing Cloud - example dashboard shots

Leverage Real-Time Knowledge with SAP Marketing Platform

Understand your customers better and personalise messaging throughout the customer journey with SAP Marketing Cloud.

Drive higher demand and greater conversions with a modern marketing platform.

Turn Prospective Customers into Engaged and Loyal Customers

Personalise Messages Anywhere
Contact customers via personalised one-to-one campaigns across multiple channels and devices
Respond to Your Customers
Proactively respond to your customers’ needs with customised, relevant content
Real-Time Adaptive Campaigns
Use real-time marketing data to respond to changes and trends, and tailor your campaigns
Drive Sales & Loyalty
Improve customer loyalty and sales by creating a positive customer experience with tailored offers and recommendations

Get the most out of SAP Marketing Cloud with Influential Software

Choose the Best Digital Marketing Software

Know your customers” is the first rule of any marketing campaign.
SAP Marketing Cloud’s “contextual marketing” capabilities combine customer data, past and present, to predict future behaviour.

Understand Customer Needs
Discover what really matters to your customers and deliver personalised messages across all channels
Performance Management Tools
Use multi-channel attribution and centralised performance management to see the results of your campaigns without delay
Real-Time Marketing Insights
View action and reaction, gaining the insights to hone your campaigns for maximum impact
Target Sales
Identify customers who are likely to buy in future, so you can enhance your up-selling and cross-selling

Influential Software UK SAP Gold Partners

Why Influential Software? In a word, “trust”.

Trust that we will do a good job.
We’ve successfully delivered thousands of projects for hundreds of customers, and have the experience and desire to do the same for you.

Trust that our pricing will be competitive.
As well as offering a high-quality service, we do so within a competitive pricing structure to maximise the ROI for your project.

Trust that we will care.
As a privately owned IT company with countless satisfied customers over the last 25 years, everyone at Influential Software is dedicated, passionate, and engaged with each and every one of our customers.

As an SAP Gold Partner with 25 years of success across business sizes and sectors, Influential Software has the experience and expertise your business can rely on.

Our dedicated SAP team can carry your business from an initial consultation through roadmaps, implementation, integration, roll-outs, support, upgrades, testing, and package evaluations.

To get the maximum value for their SAP investment, thousands of UK businesses have chosen our flexible consultancy services. 


Flexible SAP Marketing Platform Scenarios

As comprehensive marketing analytics software, SAP Marketing Cloud gives you a single view of first-party customer data across your business.

This includes start-to-finish scenarios for every aspect of campaigns and customer journeys.

  • Dynamic Customer Profiling: get a single view of the customer journey, their interests and sentiments
  • Segments, Campaigns and Journeys: identify your target audience and reach them with personalised messages
  • Commerce Marketing: use accurate customer profiles to make commerce directly relevant to each customer
  • Marketing Analytics: hone your marketing effectiveness with intuitive dashboards and easy-to-make reports
  • Marketing Planning and Performance: stay on top of budgets and make campaigns faster with an overall view and control
  • Loyalty Marketing: reward customers for interaction, while gaining useful insights into their behaviour
  • Lead Management and Nurture: boost collaboration between sales and marketing to generate and nurture better leads
  • Customer Attribution: measure your marketing effectiveness across all channels, in real time


Powerful SAP Marketing Cloud HANA Technology

SAP Marketing Cloud uses real-time analytics capabilities of SAP HANA in-memory computing.

Combined with the modern user experience of SAP Fiori and the flexibility of SAP HANA Cloud, this system is the ideal underpinning for rapid, stable, adaptable marketing tools.


Best-Value SAP Marketing Cloud Licences

Influential Software is certified to identify and sell SAP Marketing Cloud licences in the UK.
We will ensure your business get the right licences to meet your particular marketing goals.

SAP Hybris Marketing Data Management: this central element comes with all SAP Marketing Cloud licences, providing a single view of accounts, contacts, interactions, and target groups.

SAP Marketing Cloud – Optional Licence Add-Ons

  • SAP Hybris Marketing Insight
  • SAP Hybris Marketing Segmentation
  • SAP Hybris Marketing Recommendation
  • SAP Hybris Marketing Planning
  • SAP Hybris Marketing Acquisition

Influential Software: Trusted today by clients in a broad range of sectors: